Most successful entrepreneurs around the world today are introverts, and for good reason. Introversion produces a number of different benefits that can be advantageous in the business world. For example, introverts tend to listen more than they talk, which is great for collecting feedback and understanding customers. The UK is a nation of introducing entrepreneurs, according to new research.
One-third (36%) of entrepreneurs surveyed described themselves as introverts, compared to only 15% who said they were all-out extroverts. The findings are part of Virgin Money's campaign to celebrate the “Upstarts”, the people who have taken the leap and launched a business on their own. While introverts may be more successful in the long run, there are still a greater number of extroverted entrepreneurs. Outwardly confident, eye-catching and articulate, the extroverted entrepreneur finds it easy to convince people to buy his business, and he is a networking expert.
They'll probably find things a lot easier, especially in the start-up phase, where it's important that both you and the people you employ believe relentlessly in what you're doing. To address their weaknesses, introverted entrepreneurs must start a business that focuses on creative thinking and independence, and one that does not require them to be the public face of the company. Similarly, successful entrepreneurs delay immediate gratification for the sake of a goal that may be a long way down the road. No matter how their personalities differ, successful entrepreneurs know how to move on despite the inevitable awkwardness of stepping out of their comfort zones.
If you can't make a decision without having a full and clear view of the circumstances, you might not make it as an entrepreneur. In addition to being excellent listeners, introverted entrepreneurs are always looking for the best solutions. The main character traits among 1000 small business owners and real-life entrepreneurs surveyed across the UK were consideration (62 percent), flexibility (61 percent) and consideration (57 percent), qualities typically associated with the most introverted personality types. This is a challenge in personal life, but as an entrepreneur, constantly presenting your products or services can be downright exhausting. Unlike those who require the security (real or imaginary) of a full-time job, successful entrepreneurs have a greater fear of getting stuck in their comfort zones and not reaching their potential. So what about entrepreneurship? Both introverts and extroverts can be business owners, but how is each different in their approach? What are its strengths and weaknesses? Some of the most outgoing entrepreneurs may have an air of certainty and self-possession, but they are more likely to admit that they are wrong than you imagine.